Wednesday, October 7, 2009

Sunshine as Disinfectant

I'm with Todd. Don't see what all the hoopla is about.

So, it is reviews of products and services that are the stuff of concern. Our advice to bloggers: Tell the truth about your experience and how that experience came about. Then you will have nothing to worry about with this FTC regulation. (NOTE: If a blogger can’t bring themselves to tell the truth, label your commentary as satire, fantasy, tragedy or as some other literary device. This is probably a sure-fire way to gain the safe harbor.)

All the FTC is demanding is for a little more disclosure into the murky area of blogging for pay. Sunshine is a good disinfectant, and a few more words at the end of a review aren’t a big burden.

This commentary was written by Todd Taylor who is paid to occasionally be a pain in the @ss!

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