Tuesday, March 2, 2010

Corroon's Interactive Campaign

Nothing much to ad to this campaign email from Peter Corroon, other than I really like what I've seen from the campaign so far.  Aggressive, creative... saying relevant and timely things.  Generating their own buzz.  Hitting Herbert where Herbert deserves to be hit.  It's impressive.  The latest:

On March 17, 2010, I will officially kick off my statewide campaign. The day will conclude with a large event at The Depot in Salt Lake City. I invite you to reach out to your networks, invite your friends, and become an event co-host. All Co-Hosts will receive 10 tickets to give to friends and family, plus two VIP tickets for a private reception before the event.
What you need to do:
Contact Matt Lyon or Darrick McCasland at 801-953-0572 or by emailing campaign@votecorroon.com
Ask to become a Kickoff Co-Host
Find 10 of your friends to give between $10 and $20 dollars per month, or a one-time contribution of $25 - $100
Your goal will be to raise a minimum of $250 between you and your 10 friends
The campaign is also testing an online fundraising tool used by presidential campaigns in grassroots fundraising efforts. Co-hosts of the event will be the first to test drive the software on behalf of the campaign. Your input on this state-of-the-art tool will help the campaign determine how we can best use it in the days and months ahead. Thank you for your help.
Far too few Utah candidates recognize the importance (and benefit for their campaigns!) of creating an interactive environment between candidate and supporters.  Corroon's camp seems to realize that supporters aren't just ATM's you remember every time the coffers run dry.  They'll give, but you gotta give them something first.  In this case, it's not only access to the event, and VIP access to the candidate beforehand, it's a chance to be a part of testing new technology and fundraising tools.  

Good stuff.

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