Rob Boston of Americans United for Separation of Church and State described Betsy DeVos as the “four-star general” of the school privatization movement shortly after DeVos announced the formation of the “new” American Federation for Children (AFC) in March 2010. As Boston noted, the American Federation for Children was not new, but a rebranding of an organization called Advocates for School Choice.The American Federation for Children is now the umbrella organization for two nonprofits that have been at the center of the pro-privatization movement for over a decade. In addition to the renamed Advocates for School Choice, it includes the Alliance for School Choice, formerly known as the Education Reform Council.